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Kindness of a Barry Supermarket worker highlighted for all to see

Wednesday, 2 July 2025 10:19

The kind nature of a Supermarket Worker has been praised by his employer, Asda.

Describing Howard, a mum of a five-year-old boy said, "You brighten our day with your kindness".

The Mum got in touch with Asda Head Office to share how special Howard had made them feel whilst recently doing their shopping, at the store on Barry Waterfront.

She said "My little lad is autistic, doesn't cope well at all shopping and I always get quite anxious doing the big food shop as having him in the trolley too long can be very overwhelming for him and he can be fine one minute and the next he can have a meltdown."

"Howard is so lovely to myself and to my son and he remembers our names since the first time we saw him. He doesn't make me feel rushed at all when the shopping's going on the conveyor belt, always chatty to myself and my little boy and he really makes us feel at ease whilst doing the shop. He is a fantastic member of staff and he should be recognised for how great his people skills. He has absolutely fantastic customer service."

On hearing of the positive feedback, Howard said, "The comments from the lady were lovely. I just talk to the little boy, make him feel involved, and make him comfortable. Distraction techniques work wonders. I love my job and I love meeting people, I'm a very people-oriented person. I like to chat to people and build a rapport with them. My aim is to make everyone special. A smile costs nothing and you never get a second chance to make a first impression. I just do what I do the way I do it because it's the way I'd like to be served myself."

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