Barry Town unveils new club strategy

Barry Town United has published its new five-year strategy as the Cymru Premier prepares to expand next season.

All twelve clubs in the Welsh top flights have unveiled formal long-term plans designed to form closer links with the FAW.

Barry, who returned to the Cymru Premier two years ago, says its goal is to become Wales' leading community-focused club, championing inclusivity, fan engagement and a sense of belonging and pride.

In his introduction, club chairman Mark Barrett described the new strategy as "a roadmap for Barry Town United's future".

"Our story is one of heritage and heart. From memorable European nights against giants such as FC Porto and Aberdeen, to the countless battles fought closer to home, Barry Town has always stood tall, representing our community."

Mr Barrett said courage, commitment and and loyalty had saved the club when its very existence had been threatened in 2013, leading to the formation of Barry Town United by supporters.

"What began with just 50 playing members in 2013 has grown into one of the largest and most vibrant clubs in Wales with over 900 members today."

"This incredible growth is a testament to the strength of our community, the dedication of our volunteers and the belief that football is more than just a game - it is a bond that unites generations and brings people together."

Next season sees the Cymru Premier expand from 12 teams to 16 as part of a £6 million investment programme, which includes the introduction of a VAR Lite system.

Barry is aiming to draw regular attendances of over 1,000 at key derby fixtures and around 450 for other games as the league moves towards playing most of its games on Friday nights.

Plans are in place to upgrade Jenner Park by 2030 along with a planned asset transfer and the creation of a dedicated community foundation.

The club says its progress will be measured by squad quality and top-six finishes in the league, along with growth in commercial revenue and sponsorships.

The new strategies are also designed to make Wales the first nation in Europe where every club in the top tier has formal long-term plans connected directly to football's governing body.

Jack Sharp, the FAW's head of domestic leagues, said: "It has been brilliant to travel across the country over the last month to be a part of the clubs’ five-year strategy launches. Each club has presented an exciting future with such passion."

"There is so much enthusiasm around the clubs, which coupled with a set of intricate, focused, and well thought out strategic plans, makes me incredibly excited for the future of our domestic pyramid ahead of the changes coming in the 2026/27 season."