More than £30,000 has been raised by an annual Christmas appeal in aid of disadvantaged families in the Vale.
Donations given to Santa's Cause has been spent on buying toys, games and books, which will be sent to those in need in time for the big day.
Vale Council says this year's appeal has helped more children in the county than ever before, as the result of the genorosity of local residents & businesses and its own staff.
Chief executive Rob Thomas told Bro Radio: "We could focus on the negatives on why this has to happen in 2024, but if you focus on the positives, the staff see the real difference when they deliver the presents to the children and to the families themselves."
He added: "We're at the heart of the community, so we deliver services - a range of services across the board - which touch most people in our communities at some parts of their lives."
"And when you think about our role in the community, we're well placed to arrange something like this."

Council workers have been volunteering their time to co-ordinate collections and managing such logistics from wrapping to delivering the gifts.
For many families in the Vale, the support means not only providing presents but also bringing a sense of normalcy and joy during a challenging time.
And according to the council, Santa's Cause also highlights the positive impact of a community coming together - and what can be achieved when people unite to support one another.

Council leader Lis Burnett said: "The organisation and delivery of Santa's Cause is a massive task, and our council workers have gone above and beyond to make it happen."
"It has become a cornerstone of the council's festive activities, embodying the spirit of giving and community support."
""From the careful planning to the personal touches added to each bag of gifts, their hard work ensures that children across our community can experience the magic of Christmas."
"I am so proud of what they've achieved, and their efforts are a true testament to the spirit of the season."
"A big thank you also goes out to the local businesses, community groups, and individuals who generously donated money and presents. Their contributions have been essential to the success of the scheme."
"Whether it was toys, games, or festive treats, every donation played a part in bringing smiles to children's faces and lightening the load for families in need."


Former Holm View Leisure Centre could become education and community hub
ScoutsCymru members represent Wales at Royal Albert Hall Festival of Remembrance
Plans for indoor market at former Barry Wilko move forward
Police given additional powers to deal with anti-social behaviour in Barry
Senedd passes supplementary budget with £60m boost for additional learning needs
Future of planned festive events in question after criminal damage to Barry Town Hall
Consultation to open on plans for 35MW solar farm near Penarth
No Trains through the Vale of Glamorgan this Sunday
Police and Cardiff City launch operation to tackle matchday anti-social behaviour
Free leaf and fallen fruit collections return in the Vale
Barry retains Fairtrade Town status until 2029
£1m improvements planned for Pencoedtre Park as splashpad work set to begin
Plan submitted for new independent school on site of well-known charity farm
Is your hot water bottle safe?
Solicitor sentenced for defrauding Cancer Research UK
Cate is crowned champion!
WATCH: Winner of The Voice UK Cate McHugh duets with Sir Tom Jones
Barry filmmaker takes her documentary to the big screen in New York
Pupils leave their mark on new school at steel signing event
£3m refurbishment plans revealed for Cowbridge Town Hall