Thousands of illegal and potentially dangerous products have been taken out of circulation following a large multi‑agency operation led by Shared Regulatory Services (SRS) across the Vale of Glamorgan, Cardiff and Bridgend.
SRS, which delivers trading standards, food hygiene, animal welfare, pollution, licensing and other regulatory functions for the three councils, joined forces with South Wales Police, HMRC and Immigration Enforcement for the coordinated initiative, known as Operation Aladdin.
Across 29 business premises, officers targeted the supply of illicit tobacco, unsafe goods and other unlawful products, aiming to protect consumers and support legitimate retailers.
The operation resulted in 14 Trading Standards seizures and the removal of significant quantities of illegal items, including:
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More than 1,500 packets of illegal cigarettes
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Around 100 packets of illegal hand‑rolling tobacco
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Over 650 illegal vapes
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Approximately 400 toys suspected of being unsafe
Cllr Ruba Sivagnanam, Vale of Glamorgan Council Cabinet Member for Community Engagement, Equalities, and Regulatory Services, said “This operation demonstrates the value of partnership working in tackling illegal trading and protecting our communities. It is also a testament to the hard work and dedication of officers from all agencies involved.
“By working closely with our enforcement partners, we have removed a substantial quantity of illegal and potentially dangerous products from circulation. This action helps safeguard consumers, supports law-abiding businesses and sends a clear message that illegal trading will not be tolerated.
“Operations such as this are vital in disrupting criminal activity, gathering intelligence and ensuring businesses operate fairly and within the law. We will continue to work with our partners to identify and target those involved in the sale of illicit tobacco and other illegal goods.”
Alongside the product seizures, officers also recovered cash, drugs and identified a vehicle linked to criminal activity.
Illegal tobacco and vaping products often fail to meet safety standards and may be sold without proper health warnings. Their sale can undermine legitimate businesses, reduce revenue for public services and contribute to wider criminal networks. Unsafe toys and other non‑compliant goods can pose serious risks, particularly to children.
Residents who suspect the sale of illegal tobacco products are encouraged to report concerns to the Citizens Advice Consumer Service on 0808 223 1133. Information provided can help enforcement agencies identify and tackle illegal trading in local communities.

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