New Cymru Leagues Brand Unveiled Ahead of 2026/27 Season

The Cymru Leagues have today unveiled a new brand identity for the Cymru Premier, Cymru North and Cymru South as Welsh domestic football prepares for a major shake‑up next season.

The 2026/27 campaign will see the Cymru Premier expand to 16 clubs and move to a new format, a change the FAW says will bring “more jeopardy, drama and entertainment” to the league. The rebrand has been developed with Cardiff‑based agency CREO since April 2025, shaped around four core values: Community Connection, Proudly Cymraeg, Driven by Ambition and Always Authentic.

As part of the new look, the FAW has also confirmed that The Nerve will continue as the league’s official audio identity. The music brand, introduced in recent seasons, has become a recognisable part of matchday broadcasts and digital content, and will now be refreshed to align with the new visual identity.

Clubs, supporters, partners and local businesses all fed into the rebrand through focus groups, surveys and workshops. The message, the FAW says, was clear: the league’s identity needed to be bolder, more confident and unmistakably Welsh.

The new brand draws heavily on Welsh heritage and symbolism. Its centrepiece is a modern interpretation of Owain Glyndŵr’s Golden Dragon, chosen after fans repeatedly called for a dragon emblem that felt like a true national marker. The colour palette takes inspiration from the black and yellow of the flag of Saint David, while bespoke typography is influenced by historic Welsh manuscripts such as early versions of the Mabinogion. A 16‑degree design angle runs throughout the visual system, reflecting the league’s new 16‑team structure.

The Cymru North and Cymru South also adopt the dragon symbol, with additional design elements inspired by the geometry of a football pitch to unify the full Cymru Leagues system.

Julie Parienti, FAW Senior Brand & Marketing Manager, said “I’m incredibly proud to share the outcome of a project that has been shaped over the last 18 months through extensive research, collaboration and listening to the people who live and breathe Welsh football.

“For the first time, the Cymru Premier and the wider Cymru Leagues have a brand built from the voices of the communities they serve, with a clear story and identity at its heart. This rebrand is about far more than a new logo. It is about defining who we are, what we stand for, and how we present Welsh football to the world.

“Working alongside CREO and my wider FAW team has been a hugely rewarding experience. Together, we have created a brand that feels uniquely ours, authentically Welsh, ambitious, and deeply connected to the clubs, supporters, volunteers that make this league special.

“I’m excited to see the identity come to life across clubs, broadcasters and communities throughout Wales, helping the Cymru Premier achieve the visibility, recognition and sense of pride that it deserves.”