Visitors to the Vale of Glamorgan generated an estimated £381.88 million for the local economy, supporting almost 3,000 jobs in 2025, according to new figures.
The figures unveiled by Vale of Glamorgan Council suggest six million people visited the County during the year, with tourism's total economic impact rising by 5.2% over the previous years.
Visitor numbers increased by 2.9% compared to 2024, with an estimated 6.07 million visitors.
Of those visitors, 640,000 were overnight visitors, an increase of 8.6%, whilst 3.74 million day visitors travelled to the area, up 1.9%.
It's estimated that tourism now supports 2,918 full-time equivalent jobs across the Vale, an increase of 2%.
The figures suggest that the Vale continues to be a predominantly day-trip and short-break destination, with a high proportion of visitors coming from within Wales - highlighting the potential to attract more international and multi-night stays in the future.
Cllr Bronwen Brooks, Cabinet Member for Sustainable Places, said: “More than six million visits in a single year is a significant milestone, and it is particularly encouraging to see such strong growth in overnight visitors. It shows that the Vale is not just a destination for a quick visit; hundreds of thousands of visitors are choosing to stay, take their time and truly experience the wealth of what we have to offer.
“Our coastline, countryside and natural environment are clearly a huge part of our appeal, and we want visitors to feel welcome, to create lasting memories and to leave with a real sense of what makes our part of Wales so unique. As we look to the future, our ambition is to build on this success in a way that celebrates and protects the things that make the Vale special, ensuring it remains a wonderful place to visit, work and live for generations to come.”

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